Finding ways to effectively market a business isn’t always easy. You have so much passion for your brand, but finding the right way to show your business to the world is tough.
There are thousands of websites created on a daily basis. In one minute alone, at least 150 new sites pop up. How can you even compete with that much traffic?
The solution comes from something you likely use every single day: social media. But why is social media important for business? Isn’t it just a way to connect with old college buddies and share vacation photos?
Not quite. When used well, social media can be one of the strongest — and most affordable — tools in a business’ belt.
Why is social media important for your business specifically? Read on to find out!
Social Presence Makes a Brand Appear Modern
Imagine you’re walking down the street and spot a shop in the distance. From the outside, it certainly looks like any other business. The window displays are there, the sign looks new, all seems fine.
Yet it isn’t until you walk into the shop that you notice it’s lit by candlelight. In fact, the owner tells you, there isn’t a single volt of electricity in the entire place!
That may sound silly, but it’s how customers will view your business without a social presence. If a brand doesn’t seem modern or at least up to date on current business trends, customers likely won’t trust it.
Social Media Factors into SEO
Short for search engine optimization, a site’s SEO is the determining factor in how many people see your business on a search engine.
But why does SEO even matter for social media marketing? Think about your own browsing habits. You’re far more likely to click on a link you see on the first page of Google rather than the second or third.
As data would indicate, you’re not alone! The first result alone tends to get 33% of traffic.
Believe it or not, your social media profiles factor into SEO. In fact, social media is one of the quickest and easiest ways to boost your brand’s ranking.
Make sure to fill out the basic NAP information (name, address, phone number). If Google sees that a business is reliable or is at least trying, they’ll likely see a boost in ranking.
Easily Increase Brand Recognition and Discoverability
Social media, and Facebook, in particular, is pretty good about page recommendations. Thanks in part to third-party cookies, social media sites use a browser’s info to best determine the pages he or she may have an interest in.
For instance, let’s say that you visit a fashion blog a few times a week. Then, when you log onto Facebook, you see a recommendation for a fashion-focused Facebook page. Pretty amazing stuff.
It works the same way with just about every Facebook page, including your very own. As a result, it’s shockingly easy for customers to find your page with little effort on your part.
Social Analytics Can Tell You a Lot about Your Audience
Plenty of brands start out their marketing efforts with the best of intentions. The issue, at least most of the time, is that few of them have a solid grasp of their intended audience.
While you may not expect social media to have the most in-depth analytics out there, you’d be surprised. Social media sites understand how important their services are for brands, and as a result, have started offering more robust analytics.
Using the data from your page can help you discover ways to better target your efforts in the future. For example, you’ll get details on every click your page views.
From what time a user clicked on your page to how long they stayed on the page, to their interests and location. That’s a ton of invaluable information, most of which can be procured just by using a site.
Cross-Posting Content Generates Organic Traffic
Why is social media important to businesses that make money through its site? Think of it as a larger piece of the overall puzzle.
Social media now drives nearly one-third of all referral traffic.
All you have to do is cross-post your website’s content to your social channels on a regular basis. It’s really that easy!
Social Media Allows a Brand to Control Its Image
Let’s be real here for a moment: Not all social media is used responsibly, especially in a business sense. Sometimes it can be a downright disaster.
However, that’s ultimately what makes social media so great. It allows for a brand to control its image.
By using social media professionally, a business can do wonders to boost its image. A brand’s social pages are a representative of the brand, after all.
A well-run page with frequent interactions with guests is a great way to boost a brand’s image. So make sure to take the time to respond to messages and comments. They may not seem like much to you, but your audience wants to know you’re listening.
Social Media Allows For Creativity
Not all brands need to use the same social channels. One brand may see more results from Facebook, while another may benefit more from Twitter or Instagram.
And at the end of the day, that’s the wonderful thing about social media. It isn’t a one-size-fits-all type of deal.
Every brand can benefit from social media, but not every brand can benefit from the same social media channels.
So get creative and don’t be afraid to experiment with different channels. Create videos on YouTube or Facebook Live, post photos to Instagram, or ‘favorite’ that nice tweet from a customer.
See what fits your brand best and don’t be afraid to experiment. Marketing is, after all, a great excuse to use everything in your digital toy box.
So Why Is Social Media Important?
Social media is so important for a number of reasons, and these are only a few. Effective social media marketing can boost a brand’s image and awareness, get great SEO results, and even be a little fun.
Stop asking “Why is social media important?” and start asking “How can I get great results?” Get in touch and let me help! With three unique packages to choose from, brands of every size will find something to love.
So what are you waiting for? Apply to get started below.