You’ve probably read time and again that the key to social media management is to use a social calendar.
Put simply, some small businesses have increased their profits by over half, and they put their success down to utilizing a social calendar.
Shockingly, 88% of business to business marketers use content marketing as part of their marketing strategy. However, only 32% use a methodical marketing strategy.
What are the odds that this 32% have and use a social media calendar?
With that in mind, let’s dive into how and why you should start using a social calendar as part of your marketing strategy.
1. You’ll Get More Traffic
You’ll be astonished at how much your click-through rate increases when you get to grips with your social calendar.
When you use this tool correctly, you can schedule a series of posts that increase not only your traffic but also your profit.
For the little time it takes to set up your calendar, it’s worth the effort because you’re ensuring you only post high-quality content.
Put plainly, the better your content, the better your business will perform.
2. You’ll Get Organized
You’ll never have any nasty shocks where your content marketing is concerned.
National holidays, promotional offers, and special dates won’t throw you off your guard because you’ll have planned for them – hopefully, months in advance.
To make the most of your social calendar, it should be made up of three sub-calendars.
- The general calendar
- The content calendar
- The promotional calendar
1. The General Calendar
The general schedule aims to hone in on topics that interest your target audience.
You should schedule a broad topic calendar for at least the next four months. You can evaluate how your audience receives the content and then make the necessary tweaks.
2. The Content Calendar
This is more in depth.
This requires you to analyze your topics and map out the content types you’ll utilize over the coming months (video, blog post, e-book, etc.)
Once you’ve done that, you’re able to assign publication dates for each piece of content.
You should aim to do this for at least the next two months.
3. The Promotional Calendar
The promotional calendar focuses on how you’ll share your content.
This involves scheduling social media posts and email campaigns.
At this point you’ll have decided the following;
- Your copy
- Your creative/(s)
- Any links you’ll include
If you follow this system, you’ll have comprehensively planned and structured your content. You’ll be amazed at how much time this saves you in the long run.
3. You’ll up Your Content Game
When you plan your content in advance, it prevents you from posting random stuff.
You can be confident that you’re sharing high-quality and well thought through information. Aim to give your audience a ‘light-bulb moment’ with the majority of your posts.
4. You’ll Share Consistently
Planning your content gives your marketing structure. It’ll force you to connect with your audience and make your brand known.
This is even better if you’re able to get into the habit of posting weekly at the same time of day. This will train your audience to look out for your posts.
Without realizing it, you’re creating suspense and building a loyal brand following.
5. You’ll Learn the Art of Conversion
Naturally, the best time to post varies between niches.
We recommend split testing to see when your audience is most likely to engage with your content.
After a bit of trial and error, you’ll be able to use your social calendar to schedule posts at the optimum time for your audience.
6. You’ll Create a Record of Previous Content
Without realizing it, you’ll create a comprehensive file of all the previous content you’ve published.
This allows you to go back and analyze what your audience responds to best.
In marketing, testing and fine-tuning your approach is imperative. In the long run, it’ll certainly make you more money.
Plus, you can make sure you don’t duplicate any of your previously published content.
This is great if you’re aiming to provide your audience with fresh ideas and concepts.
7. You’ll Prevent Yourself Spamming
All digital marketers are at risk of spamming their audience. It’s as simple as that. Unfortunately, this can happen by accident.
Luckily, a social calendar allows you to see where and how often you’re posting.
This helps to ensure you don’t spam your audience on a particular social platform.
On the flip side, it also encourages you not to neglect your other social platforms. You should aim to evenly distribute your valuable content across all your social media accounts.
A social calendar is certainly the key to keeping you accountable when it comes to spam.
8. A Social Calendar Will Help Your Team
Not only is a social schedule good for business, but it’s also good for team morale.
When your contents planned for you save your team time, allowing them to get on with other daily tasks.
This not only makes your team more productive (which is never bad for business) but reduces their stress levels.
Would You Like to Get Some More Information?
If you’d like some more information on this topic, or on how to run a more profitable business in general, let’s chat.
I’ll be more than happy to help you hit the ground running. I look forward to hearing from you soon!
Alternatively, you may find some of my recent blog posts useful. Especially the ‘Benefits of Blogging for a Business: What it can and Can’t do for you.’ I’m confident you’ll find these tips valuable!