The digital world is moving at lightning fast speeds.
The 21st century has seen remarkable technological growth. Social media, smartphones, and artificial intelligence fill our daily lives.
While the digital landscape has made life easier for many people, it has also made life much more complicated for marketers. Digital marketing is an ever-changing science. Marketers need to adapt in order to stay competitive.
One way marketers can stay ahead of the game is by analyzing digital marketing trends. Trends can give you insights to help develop a successful marketing strategy for the coming years.
Want to stand out from the competition and win more customers? Taking advantage of these digital marketing trends will massively boost your online presence.
There’s no denying the influence of social media. Facebook, Twitter, Instagram, and Snapchat are all household names. They’ve also experienced meteoric growth in recent years.
But social media serves a greater purpose than socialization. It’s an important tool for businesses looking to increase profits.
Social media is a low risk, high reward marketing channel. Your audience is already on social media. You just need to convert them.
Social media is a cost-effective inbound marketing tool. The average social media marketing return on investment is 95 percent. It’s no surprise that this is one of the fastest growing digital marketing trends.
But how can you take advantage? That depends on your industry.
Many digital marketers are turning to Facebook to promote businesses. They are adding engaging content that connects with people on their News Feed. Others are using Instagram to post pictures, specials, and promotions to their followers.
Social media is going to continue to adapt. It’s important to test different channels as new social media sites emerge.
There is no shortage of marketing mediums in today’s world. But perhaps the most effective medium is video.
YouTube has made billions of videos accessible at the click of a button. The rise of smartphones has also made it easier than ever to engage with video content. More than half of all video viewing is now happening on mobile.
Digital marketers have taken notice. Viral videos and live streams are two examples of growing digital marketing trends.
It doesn’t take an industry insider to understand the power of video marketing. People like visual content and videos allow marketers to connect with thousands (or millions) of people in one fell swoop.
Digital marketers also love videos because they are engaging. Videos can tell a story and elicit emotional responses.
Live videos are also becoming a more popular choice for marketers. The live elements help to humanize brands and make them feel more trustworthy.
Video is only going to grow in the years to come. It’s up to you to take advantage of this platform.
Content marketing isn’t the most exciting term. It’s been a core strategy for digital marketers for years.
But there’s a reason why marketers invest in content marketing year after year. It’s a tried and true marketing method that yields great results.
Content marketing focuses on delivering valuable and relevant content to a specific audience. The goal is to provide your audience with useful content that drives them through the sales funnel.
It’s more important than ever to have a specific content marketing strategy to be successful. Marketers need to create content with intent if they want to see results.
That doesn’t mean you can’t use traditional methods. Blogging is still a key part of content marketing with many benefits.
Digital marketing trends show that content marketing is becoming more personalized. Marketers need to understand their audience and offer them custom experiences.
Content marketing is still a big part of digital marketing. But standing out is harder than ever.
Don’t make content for the sake of content. Provide value and understand your audience.
Internet of Things
What is the Internet of things? It’s the concept of interconnected devices that can transfer data without human interaction.
These devices are changing the way we live at an alarming rate. There are now thermostats that automatically adjust to save energy. You can attach a watch to your wrist and get health diagnostics. You can even connect your car to a wireless network.
Devices like the Amazon Echo have made the Internet of things more popular than ever. There are currently 8.4 billion connected devices and experts predict the number will rise to 20.4 billion by 2020.
How can digital marketers take advantage? These devices will be churning out massive amounts of data. This data will show how consumers are behaving. It could prove instrumental in forming a more targeted digital marketing strategy.
In the short-term, marketers can try to target Internet of things devices. For example, voice search is on the rise thanks to virtual assistants like Alexa and Siri.
Marketers can try to optimize their content for voice search. You can pursue more conversational keywords to attract more people to your sites.
Search Engine Optimization
No list of digital marketing trends is complete without SEO.
SEO is the attempt to grow visibility in organic search engine results. The goal is to improve search engine rank for specific keywords in order to get more traffic and conversions.
SEO isn’t new to digital marketers. But there are a few recent optimization trends worth exploring.
Google’s algorithm updates are changing how users connect with websites. Google is now making HTTPS more important than HTTP. Sites using HTTP are now insecure accorded to Google.
Google is also making mobile-friendly sites easier to find. They are enhancing search for sites that have gone the extra mile in making their sites more compatible with mobile search.
SEO will continue to change in the years to come. Stay up to date on Google’s algorithm to keep your sites optimized.
More Digital Marketing Trends
Digital marketing is constantly changing. You need to update your strategy and follow trends in order to be successful.
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